Comic of the Week - 29th December 2008: Ashfield
Monday, December 29th, 2008For this week, the last of 2008, we take a look at one of the older webcomics out there: Ashfield, variously known as Ashfield, Ashfield Online, and ? - The Demented Comic Strip.
I’ve always taken the name to be Ashfield Online, for reference.
So, what’s it about?
The strip follows the exploits of one Professor Ashfield, though his experiments and attempts at world domination. Like other comics (such as Cyanide & Happiness and xkcd), Ashfield isn’t predominantly a story comic, but mostly a series of one-shots in the classic gag-a-day format.
One of the running jokes is that Ashfield is in virtually the same pose every day, standing upright with his trademark cigarette.
The caption is usually the punchline, sometimes helped by the art.
What’s the appeal?
Unlike some of the beautiful artwork out there, Ashfield tended towards simplicity; frequently there is no art other than Ashfield himself an a line for the horizon, but mostly Ashfield’s humour tends to the punchline in the caption.
Aric McKeown’s own brand of satire - now visible in Blank It - is what defines Ashfield; it is blunt, to the point and often funny because it evoked a sense of realisation about the true inanity of the world.
McKeown also wasn’t afraid to experiment with the format a little; in the later part of the comic’s life, it had two staples that push the boundaries of the webcomic medium: “Multiple Mondays” and “Animated Fridays”
The latter speaks for itself, being a short animation, usually only a few seconds, that featured Ashfield being - well - Ashfield, while the former is still probably the most unique feature about Ashfield to this day: providing three different punchlines to the same artwork. As far as I know, no other comic has attempted to replicate this, despite it being a very interesting (and no doubt difficult) feat to pull off.
There was something about the Internet media realm in the first part of the 2000s where sound was a fad as part of the entertainment business, but looking back it now seems somehow pre-emptive rather than jumping on the bandwagon.
What I like most about Ashfield is that where it is reasonably minimal and relies on the punchline, it’s very quick to digest and doesn’t require studying the artwork - great for a “quick first comic hit of the day” pick-me-up.
What about its history, and its future?
Ashfield started at the end of January 1999, when the webcomic industry such as it is today did not really exist; Melonpool and Sluggy Freelance (among others) already existed, however Keenspot had not formed at that point (indeed, it even predates Superosity by Keenspot’s founder Chris Crosby) so whatever web-only comics were out there at that point were very limited and were all independent creations.
After an almost solid 3 years at a 5/week schedule, the occasional gaps in 2002 hinted that the comic might be slowing down; in spring 2003 it went on hiatus, resurfacing for about a month in 2005 before lapsing back into hiatus again.
Aric has gone on to other unique and individual projects, most notably the Mustache Rangers podcast, although other projects such as Make Me Watch TV were floating around too, and more recently working on Blank It with Lemmo Pew.
Closing thoughts?
Ashfield was one of those strips I discovered in college, not too long (less than a year) after Keenspot formed, leaving it with strong memories in the mind; indeed I was able to follow strips as they came out, which was rather nice.
It is also one of the strongest cases I’ve seen of “less is more” and demonstrates what can be done with good writing, rather than detailed artwork.
Great! Where next?
- Website: www.ashfieldonline.com
- Updates: on hiatus since 2005
- Created by: Aric McKeown
- My favourite line: Why mess around with voodoo when you can just stick needles in people you hate?


